The advancements in artificial intelligence have allowed augmented reality to become much more accessible to everyday consumers. From Apple’s Vision Pro to Meta’s Quest, technology that was once complicated and expensive to integrate will soon become a staple in everyday life. While artificial intelligence (AI) focuses on human-like intelligence that can analyze data, resolve problems, make predictions, and provide solutions, augmented reality (AR) enhances real-world objects on a virtual platform such as a mobile device or headset to create an immersive environment. Over the last year, Illumix has focused on building augmented reality technology around location-based entertainment and experiences. Illumix’s enterprise AR platform is becoming the standard for major venues ranging from sports stadiums to music festivals to theme parks and resorts. The company has launched Illumix's proprietary Spatial Positioning System, which enables digital content to precisely pair and merge with the real-world environment both indoors and outdoors in a privacy-compliant manner. Think of this as an operating system for the physical world—enabling venues to add interactive, immersive, and personalized elements to physical experiences.
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