Illumix has helped lead the global progression from passive 2D digital experiences to 3D immersive experiences through its seamless cross-platform infrastructure. In commerce, Illumix has led to increases of over 13% in conversion and over 75% in engagement for sites leveraging its virtual try-on infrastructure. Similarly in entertainment, as a result of Illumix’s infrastructure, Five Nights at Freddy’s AR had a huge uptick in customer acquisition and engagement, garnering over 40 million downloads organically and reaching over 70% engagement with AR.
Illumix has already powered over 300 million digital-physical interactions across web and mobile in the past two years alone. This round of funding will accelerate the company’s continued expansion to new categories, as the company propels the digital-physical evolution forward.
“I am thrilled to announce this round of funding, which establishes Illumix as the backbone of the global shift to more immersive experiences,” said Kirin Sinha, CEO and Founder of Illumix. “The ways in which consumers engage with digital content are evolving to be more interactive and personalized. Digital-physical content will become the standard, like streamlined ticketing in live events, or reviews in commerce are today, and Illumix is powering this transformation.”
.png)
